Facebook continues to be one of the top social media channels where companies of all sizes can connect with customers and reach a wider audience. This holds true for real estate businesses as well. Both real estate agencies and agents can use Facebook to their advantage and grow their businesses - which many do. However, maintaining a Facebook page takes a lot of work and preparation.

One of the greatest methods to make sure that you don't overlook this crucial marketing tool is to hire a real estate virtual assistant to handle your Facebook page and manage it properly. In today’s blog, let’s find out how a virtual assistant can benefit your company through Facebook management. 

1. Update the Timeline by Sharing New Content 

Whenever you have a new blog on your website or you have something to share in your newsletter, it is also a good idea to share that on your Facebook page. Hence, you can have your real estate VA directly share your blogs on your Facebook page or modify the contents of the newsletter in such a way that you give people a glimpse of the beneficial information that your newsletter audience is receiving

Likewise, while sharing other new content, you must instruct your virtual assistant to make sure the information is accurate and relevant before posting fresh content. Social media can be a great source of information for many people who are doing research, and who follow you or your agency. Moreover, when people see new content on your feed frequently, it is a reminder to them that you are an active person who wants to connect with clients in any possible way.

2. Handle the Incoming Messages

When you start using Facebook to engage with clients and potential customers, the number of messages and inquiries they send you on the platform will also increase. You can obviously set up automated responses to deal with some of those questions but usually, a lot of them require individual attention and personalized responses. Hence, that virtual assistants can respond to them and help to keep your inbox clutter-free.

If your assign your virtual assistant to respond to incoming messages, you must instruct them to be responsive as soon as possible, or else people will lose interest easily. When interacting with real estate agents on social media, the most common issue clients have is that their inquiries sometimes get unanswered for days, even weeks. A fast message response from a knowledgeable virtual assistant will always reflect favorably on your business.

3. Run Facebook Ad Campaigns

Running Facebook advertising campaigns can also be delegated to VAs. Facebook Ad campaigns are a great way to get leads and get in touch with potential customers who you can convert into revenue-generating clients.

While running Facebook Ad Campaigns, it's not necessary that it must have the most creative layout or the most eye-catching design. It only needs to be interesting, informative, and engaging, which can be done through good copywriting. You can have your VA research for good copywriting and use that as an inspiration for your own page, or simply, just recycle them. 

The key objective is to convert your social media followers into devoted, repeat clients. They will remain devoted to you if they believe they are getting value for their money. By running ads, you can reach those clients more aggressively and show how you can provide value to them.

4. Maintain Engagement With People in Various Relevant Groups

When using Facebook to produce more revenue, interacting with people from different types of Facebook groups or online forums that are relevant to your niche is an amazing idea. You can find out about similar interests of your target demographic, their problems, grievances, etc. All this information gives you a chance to provide an even better service to your clients. 

By communicating this to your VA, you can have your virtual assistant engage with people on your behalf and collect any useful information. With time, your virtual assistant will become a better judge of current trends as they engage on other platforms as well. Slowly, they can start using this information to incorporate it into new marketing initiatives since they will have a better idea of what consumers desire.

Find a Virtual Assistant for Your Need

Companies worldwide are finally understanding that hiring virtual assistants for Facebook media management can have a favorable impact on their annual turnover.

Because they are unsure of where to find VAs with the right skill set to complete the job, several firms are still hesitant to recruit.

We have a solution for you if you are one of the agents or agencies that despises the hiring procedure. Give us a call right away, and we'll show you how simple it is for us to find, choose, onboard, and manage your VA.

If you want to learn more about the ways a real estate VA can be of your help, check out our recent blog.